:root {
  --pch-cream: #FBF7F1;
  --pch-cream-deep: #F4EDE2;
  --pch-ink: #1A1613;
  --pch-charcoal-soft: #3A332C;
  --pch-oxblood: #2A1712;
  --pch-near-black: #14100D;
  --pch-peach: #E8A27A;
  --pch-terracotta: #C9633E;
  --pch-success: #5C7A4B;
  --pch-border: #E4DCCC;
  --pch-shadow: 0 18px 48px rgba(42, 23, 18, 0.08);
  --container: min(1120px, calc(100vw - 40px));
  --radius-xl: 28px;
  --radius-lg: 20px;
  --radius-sm: 10px;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  color: var(--pch-ink);
  background:
    radial-gradient(circle at top right, rgba(232, 162, 122, 0.12), transparent 28%),
    linear-gradient(180deg, #fffdfa 0%, var(--pch-cream) 16%, var(--pch-cream) 100%);
  line-height: 1.6;
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
}

.skip-link {
  position: absolute;
  left: 16px;
  top: -48px;
  padding: 10px 14px;
  border-radius: var(--radius-sm);
  background: var(--pch-ink);
  color: var(--pch-cream);
  z-index: 50;
}

.skip-link:focus {
  top: 16px;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  backdrop-filter: blur(10px);
  background: rgba(251, 247, 241, 0.94);
  border-bottom: 1px solid rgba(42, 23, 18, 0.08);
}

.container {
  width: var(--container);
  margin: 0 auto;
}

.nav-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  min-height: 78px;
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  text-decoration: none;
  min-width: 0;
}

.brand-mark {
  width: 42px;
  height: 42px;
  flex: 0 0 auto;
}

.brand-wordmark {
  display: flex;
  flex-direction: column;
  gap: 2px;
}

.brand-name {
  font-family: "Fraunces", Georgia, serif;
  font-size: 1.45rem;
  font-weight: 500;
  letter-spacing: -0.03em;
}

.brand-tag {
  font-size: 0.72rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: rgba(42, 23, 18, 0.68);
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 20px;
  flex-wrap: wrap;
  justify-content: flex-end;
}

.nav-links a {
  text-decoration: none;
  font-size: 0.96rem;
  color: rgba(42, 23, 18, 0.74);
}

.nav-links a:hover,
.nav-links a:focus-visible {
  color: var(--pch-ink);
}

.button-row {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  min-height: 48px;
  padding: 0 22px;
  border-radius: 999px;
  border: 1px solid transparent;
  text-decoration: none;
  font-weight: 600;
  transition: transform 0.18s ease, box-shadow 0.18s ease, background-color 0.18s ease, color 0.18s ease;
}

.button:hover,
.button:focus-visible {
  transform: translateY(-1px);
}

.button-primary {
  background: var(--pch-terracotta);
  color: #fff;
  box-shadow: 0 12px 32px rgba(201, 99, 62, 0.2);
}

.button-primary:hover,
.button-primary:focus-visible {
  background: #b95534;
}

.button-secondary {
  border-color: rgba(42, 23, 18, 0.16);
  background: rgba(255, 255, 255, 0.72);
  color: var(--pch-ink);
}

.button-secondary:hover,
.button-secondary:focus-visible {
  border-color: rgba(42, 23, 18, 0.32);
  background: #fff;
}

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 18px;
  font-size: 0.76rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--pch-success);
}

.eyebrow::before {
  content: "";
  width: 42px;
  height: 1px;
  background: var(--pch-terracotta);
}

.hero {
  padding: 88px 0 68px;
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(320px, 0.9fr);
  gap: 48px;
  align-items: center;
}

.hero-copy h1 {
  margin: 0;
  font-family: "Fraunces", Georgia, serif;
  font-size: clamp(2.9rem, 6vw, 5.4rem);
  line-height: 0.96;
  letter-spacing: -0.05em;
}

.hero-copy p {
  max-width: 60ch;
}

.hero-lede {
  margin: 24px 0 14px;
  font-size: 1.2rem;
  color: rgba(42, 23, 18, 0.78);
}

.hero-support {
  margin: 0 0 30px;
  font-size: 1rem;
  color: rgba(42, 23, 18, 0.62);
}

.hero-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 12px 18px;
  margin-top: 28px;
  padding: 0;
  list-style: none;
  color: rgba(42, 23, 18, 0.7);
  font-size: 0.92rem;
}

.hero-meta li {
  padding-left: 16px;
  position: relative;
}

.hero-meta li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.6em;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--pch-terracotta);
}

.hero-card {
  background: rgba(255, 255, 255, 0.72);
  border: 1px solid rgba(42, 23, 18, 0.09);
  border-radius: var(--radius-xl);
  padding: 18px;
  box-shadow: var(--pch-shadow);
}

.hero-card img {
  width: 100%;
  border-radius: calc(var(--radius-xl) - 8px);
  border: 1px solid rgba(42, 23, 18, 0.08);
}

.hero-card figcaption {
  margin-top: 16px;
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 10px;
  color: rgba(42, 23, 18, 0.68);
  font-size: 0.9rem;
}

.hero-card strong {
  color: var(--pch-ink);
}

.proof-strip {
  padding: 24px 0 0;
}

.proof-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
}

.proof-card,
.panel-card,
.service-card,
.principle-card,
.legal-card,
.step-card {
  background: rgba(255, 255, 255, 0.74);
  border: 1px solid rgba(42, 23, 18, 0.09);
  border-radius: var(--radius-lg);
  box-shadow: var(--pch-shadow);
}

.proof-card {
  padding: 22px 22px 20px;
}

.proof-card h2,
.proof-card p {
  margin: 0;
}

.proof-card h2 {
  font-size: 1.02rem;
  margin-bottom: 10px;
}

.proof-card p {
  color: rgba(42, 23, 18, 0.7);
}

.section {
  padding: 84px 0;
}

.section-heading {
  display: grid;
  gap: 18px;
  margin-bottom: 34px;
}

.section-heading h2,
.dark-panel h2,
.cta-panel h2,
.case-copy h2,
.legal-copy h1 {
  margin: 0;
  font-family: "Fraunces", Georgia, serif;
  letter-spacing: -0.04em;
}

.section-heading h2,
.case-copy h2,
.dark-panel h2 {
  font-size: clamp(2rem, 4vw, 3.35rem);
  line-height: 1.02;
}

.section-heading p,
.case-copy p,
.dark-panel p,
.legal-copy p,
.step-card p,
.service-card p,
.panel-card p,
.principle-card p,
.cta-panel p {
  color: rgba(42, 23, 18, 0.72);
}

.services-grid,
.deliverables-grid,
.principles-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 20px;
}

.service-card,
.panel-card,
.principle-card {
  padding: 28px;
}

.service-card h3,
.panel-card h3,
.principle-card h3,
.step-card h3 {
  margin: 0 0 12px;
  font-size: 1.24rem;
}

.kicker {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  margin-bottom: 14px;
  font-size: 0.76rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(42, 23, 18, 0.56);
}

.kicker::before {
  content: "";
  width: 10px;
  height: 10px;
  border-radius: 50%;
  background: var(--pch-terracotta);
}

.panel-card ul,
.legal-copy ul {
  margin: 18px 0 0;
  padding-left: 18px;
}

.panel-card li,
.legal-copy li {
  margin-bottom: 10px;
  color: rgba(42, 23, 18, 0.74);
}

.dark-panel {
  padding: 42px;
  border-radius: var(--radius-xl);
  background: linear-gradient(135deg, var(--pch-oxblood), var(--pch-near-black));
  color: var(--pch-cream);
  box-shadow: 0 22px 48px rgba(20, 16, 13, 0.16);
}

.dark-panel .eyebrow,
.cta-panel .eyebrow {
  color: rgba(251, 247, 241, 0.82);
}

.dark-panel .eyebrow::before,
.cta-panel .eyebrow::before {
  background: var(--pch-peach);
}

.dark-panel p {
  color: rgba(251, 247, 241, 0.78);
}

.case-study {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(320px, 0.85fr);
  gap: 28px;
  align-items: center;
}

.case-copy {
  padding: 14px 0;
}

.case-list {
  margin: 18px 0 28px;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 12px;
}

.case-list li {
  padding-left: 18px;
  position: relative;
  color: rgba(42, 23, 18, 0.74);
}

.case-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.6em;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--pch-success);
}

.case-card {
  padding: 18px;
  background: rgba(255, 255, 255, 0.78);
  border: 1px solid rgba(42, 23, 18, 0.09);
  border-radius: var(--radius-xl);
  box-shadow: var(--pch-shadow);
}

.case-card img {
  border-radius: calc(var(--radius-xl) - 10px);
  border: 1px solid rgba(42, 23, 18, 0.08);
}

.case-card figcaption {
  margin-top: 16px;
  display: flex;
  justify-content: space-between;
  gap: 12px;
  flex-wrap: wrap;
  color: rgba(42, 23, 18, 0.68);
  font-size: 0.9rem;
}

.steps-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 18px;
}

.step-card {
  padding: 24px;
}

.step-index {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  display: inline-grid;
  place-items: center;
  margin-bottom: 18px;
  background: var(--pch-cream-deep);
  color: var(--pch-oxblood);
  font-family: "Fraunces", Georgia, serif;
  font-size: 1.2rem;
}

.cta-panel {
  padding: 52px 42px;
  border-radius: var(--radius-xl);
  background: linear-gradient(130deg, var(--pch-oxblood), #22120f 62%, var(--pch-near-black));
  color: var(--pch-cream);
  box-shadow: 0 28px 64px rgba(20, 16, 13, 0.18);
}

.cta-panel p {
  max-width: 48rem;
  color: rgba(251, 247, 241, 0.78);
}

.cta-panel .button-secondary {
  background: rgba(251, 247, 241, 0.08);
  border-color: rgba(251, 247, 241, 0.18);
  color: var(--pch-cream);
}

.cta-panel .button-secondary:hover,
.cta-panel .button-secondary:focus-visible {
  background: rgba(251, 247, 241, 0.14);
}

.site-footer {
  padding: 38px 0 58px;
}

.footer-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) repeat(2, minmax(0, 0.7fr));
  gap: 24px;
  padding-top: 28px;
  border-top: 1px solid rgba(42, 23, 18, 0.09);
}

.footer-grid h3,
.legal-copy h2 {
  margin-top: 0;
}

.footer-grid h3 {
  font-size: 0.86rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(42, 23, 18, 0.58);
}

.footer-grid p,
.footer-grid li,
.footer-grid a {
  color: rgba(42, 23, 18, 0.72);
}

.footer-grid ul {
  margin: 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 10px;
}

.footer-meta {
  margin-top: 22px;
  color: rgba(42, 23, 18, 0.58);
  font-size: 0.9rem;
}

.legal-page {
  padding: 56px 0 72px;
}

.legal-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.7fr) minmax(0, 1.3fr);
  gap: 28px;
  align-items: start;
}

.legal-card {
  padding: 26px;
  position: sticky;
  top: 96px;
}

.legal-card ul {
  list-style: none;
  padding: 0;
  margin: 18px 0 0;
  display: grid;
  gap: 10px;
}

.legal-card a {
  text-decoration: none;
  color: rgba(42, 23, 18, 0.76);
}

.legal-card a:hover,
.legal-card a:focus-visible {
  color: var(--pch-ink);
}

.legal-copy {
  background: rgba(255, 255, 255, 0.76);
  border: 1px solid rgba(42, 23, 18, 0.09);
  border-radius: var(--radius-xl);
  padding: 36px;
  box-shadow: var(--pch-shadow);
}

.legal-copy h1 {
  font-size: clamp(2.25rem, 4.6vw, 4rem);
  line-height: 1;
  margin-bottom: 14px;
}

.legal-copy h2 {
  font-size: 1.35rem;
  margin-bottom: 12px;
  margin-top: 28px;
}

.legal-copy p,
.legal-copy li {
  max-width: 70ch;
}

.pill-list {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  padding: 0;
  margin: 22px 0 0;
  list-style: none;
}

.pill-list li {
  padding: 8px 12px;
  border-radius: 999px;
  background: rgba(244, 237, 226, 0.92);
  color: rgba(42, 23, 18, 0.76);
  font-size: 0.9rem;
}

a:focus-visible,
button:focus-visible {
  outline: 3px solid rgba(201, 99, 62, 0.26);
  outline-offset: 3px;
}

@media (max-width: 980px) {
  .nav-row {
    min-height: 72px;
    align-items: flex-start;
    padding: 14px 0;
  }

  .nav-links {
    gap: 14px 16px;
  }

  .hero-grid,
  .case-study,
  .legal-grid {
    grid-template-columns: 1fr;
  }

  .proof-grid,
  .steps-grid,
  .services-grid,
  .deliverables-grid,
  .principles-grid,
  .footer-grid {
    grid-template-columns: 1fr 1fr;
  }

  .legal-card {
    position: static;
  }
}

@media (max-width: 720px) {
  .hero {
    padding-top: 62px;
  }

  .nav-row,
  .nav-links {
    flex-direction: column;
    align-items: flex-start;
  }

  .proof-grid,
  .steps-grid,
  .services-grid,
  .deliverables-grid,
  .principles-grid,
  .footer-grid {
    grid-template-columns: 1fr;
  }

  .dark-panel,
  .cta-panel,
  .service-card,
  .panel-card,
  .principle-card,
  .proof-card,
  .step-card,
  .legal-copy,
  .legal-card {
    padding: 24px;
  }

  .button-row {
    flex-direction: column;
    align-items: stretch;
  }

  .button {
    width: 100%;
  }
}